Social Media Content Planner | Editable Excel Template

Plan Smarter. Create Consistently. Track Your Growth.

Take control of your social media strategy with the Social Media Content Planner, a professionally designed Excel template that helps you organize content ideas, schedule posts, manage marketing campaigns, and monitor your social media performance.

Whether you’re a content creator, entrepreneur, freelancer, social media manager, or small-business owner, this planner provides practical tools to keep your content organized and your marketing activities on track.

What’s Inside?

✅ 1. Social Media Dashboard

Get an organized overview of your content planning and performance.

The dashboard includes:

Planned and published post summaries

Content idea and active campaign counts

Planned vs. published posts chart

Top-performing platforms chart

Content status breakdown chart

Performance summaries for reach, impressions, engagement, and clicks

✅ 2. Content Calendar

Organize and schedule up to 120 social media posts.

Record:

Publishing dates

Social media platforms

Content types and categories

Post ideas and captions

Calls to action

Marketing campaigns

Publishing status

Published post links

✅ 3. Content Idea Bank

Never lose another content idea.

Organize up to 100 content ideas in one place.

Record your ideas, target audience problems, content formats, priorities, and development stages.

✅ 4. Marketing Campaign Planner

Plan and manage up to 60 marketing campaigns.

Track:

Campaign objectives

Start and end dates

Campaign budgets

Actual spending

Performance targets

Campaign status

✅ 5. Social Media Performance Tracker

Monitor the results of your published content.

Track:

Reach

Impressions

Likes

Comments

Shares

Saves

Clicks

Engagement totals

Engagement rates

Click-through rates

Built-in formulas automatically calculate engagement totals and relevant performance percentages.

✅ 6. Customizable Settings

Personalize your planner using different social media platforms, content types, content categories, publishing statuses, and priorities.

✅ 7. Getting Started Instructions

A dedicated START HERE worksheet provides instructions to help you understand and use the planner.

Why Choose This Planner?

✔ Professionally designed Excel workbook

✔ Seven organized worksheets

✔ Three dashboard charts

✔ Automatic calculations

✔ Editable content calendar

✔ Campaign and idea management

✔ Customizable planning categories

✔ Suitable for multiple social media platforms

✔ Reusable for ongoing content planning

✔ Instant digital download

What’s Included?

1 × Social Media Content Planner Excel Workbook (.xlsx)

The workbook contains seven worksheets:

START HERE

Dashboard

Content Calendar

Idea Bank

Campaigns

Performance

Settings

Product Information

File Format: Microsoft Excel (.xlsx)

Product Type: Digital Spreadsheet Template

Delivery: Instant digital download after successful payment

Compatibility: Designed for Microsoft Excel. Some features may behave differently in other spreadsheet applications.

Important Information:

This planner does not automatically publish content to social media or retrieve statistics from social media accounts.

Users manually enter their content information and performance results. The workbook then uses formulas and charts to organize and summarize that information.

This is a digital product. No physical item will be shipped.